Valve 透露 Steam 商店的运作方式即将发生重大变化，可能会影响用户和开发者。此举是在 Steam 进行了一段时间的实验之后做出的，Valve 试图找到一种方法来为每个人提供更好的服务。
Steam 是最受欢迎的 PC 游戏平台，但这并没有阻止该服务随着时间的推移而发生变化。 One popular change made earlier in the year wasimproving Steam wishlists, which allows for users to freely share their most-wanted games with anyone.此前，只有 Steam 用户可以查看和购买愿望清单中的游戏，这对于非游戏玩家赠送礼物来说可能是一个烦人的障碍。这一变化可能会在假期期间产生重大影响，但这一新的披露要到 2027 年才会生效。
Steam 公布商店列表即将发生的变化
steam折扣活动页面
Valvehas now unveiled some changes coming to the Steam Store in 2027, revealing that it will be moving away from a calendar approach with regards to how players are shown discounted games. Valve 解释说，Steam 折扣和活动页面是精心策划的，这意味着每个列表都是由合作伙伴和 Valve 员工手动设置的。 Next year will see more discounted games or sale events visible to each user by switching some curated spots to a dynamic and personalized recommendation system.
According to Valve, it's already been experimenting with this new system on Steam in a limited manner, and has seen some positive results from it.据报道，Steam 在任意一天的折扣和活动部分向客户展示的游戏数量是原来的十倍。 As a result, more gamers found titles they were interested in, and accordingly, there were "meaningful increases" to the number of individual game listing pages visited on the store, wishlist additions, and purchases. Ultimately, Valve expects that it will stop using curated placements entirely in the Discounts and Events section sometime in early 2027. Developers will be receiving more information about the changes in the coming weeks, but Steam didn't state if it would be sharing more details with users at the same time.
从理论上讲，这次更新听起来对所有参与者都有好处。据估计，2026 年初，Steam 每周新增约 350 款新游戏，其中很大一部分是独立游戏。随着这种持续增长，开发者可能很难在 Steam 上获得关注。有了更多定制化的推荐，游戏玩家可能会更容易找到对他们有吸引力的游戏，否则他们可能永远不会看到。
只有新系统的全面推出才能决定它是否像 Steam 所希望的那样成功。然而，Valve 在此之前仍在继续调整系统的工作方式，因此，如果运气好的话，这一变化将在 2027 年成功为个人游戏玩家提供更精彩的游戏。这样做，玩家不仅会高兴并继续使用 Steam，而且在此过程中还将有助于增加开发者和 Valve 的收入。
